INNOVATIVE APPROACHES TO DEVELOPING INTERCULTURAL COMMUNICATIVE COMPETENCE IN TOURISM EDUCATION

Abstract

This article explores modern pedagogical and technological approaches to developing intercultural communicative competence (ICC) among future professionals in the field of tourism. As globalization intensifies cultural exchange and international cooperation, the tourism industry increasingly requires specialists capable of effective communication across linguistic and cultural boundaries. The paper examines the integration of innovative teaching methods such as blended learning, task-based language instruction, virtual exchanges, and simulation-based training. It argues that intercultural competence in tourism education goes beyond language proficiency—it involves empathy, adaptability, and the ability to interpret cultural meanings.