THE IMPORTANCE OF EFFECTIVE MARKETING STRATEGIES IN THE DEVELOPMENT OF TOURISM SERVICES
Keywords:
Tourism, Marketing Strategies, Digital Marketing, Social Media Marketing (SMM), Branding, Competitiveness, International Market, Tourism Services, Ecotourism, Sustainable Tourism.Abstract
This article analyzes the role and significance of effective strategies in marketing tourism services. In today's globalized world, tourism serves as one of the key sectors driving modern economic growth. At the same time, competitive and innovative medical marketing approaches have greatly contributed to enhancing the sales experience of tourism services. The study examines the promotion of tourism services through digital marketing, social media, marketing and brand loyalty structures, and the organization of customers rather than individuals. To make this more effective, orders have been placed for the development of tourism marketing in Uzbekistan based on legal and international practices. This article can serve as a well-implemented resource for tourism professionals, entrepreneurs, and researchers.
