PERSUASIVE LANGUAGE IN ADVERTISING: A PARADIGMATIC  ANALYSIS OF LEXICAL CHOICES AND BRAND MESSAGING

Kobilova Guliston Otabek kizi,

Authors

Kobilova Guliston Otabek kizi,

lecterer. University of Information Management and Technology (Uzbekistan)

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Keywords:

Advertising discourse, paradigmatic analysis, lexical choice, brand messaging, persuasive language, semiotics, consumer linguistics.

Abstract

This article explores how paradigmatic relationships in language shape the persuasive strategies of advertising texts. It investigates how advertisers select and substitute specific lexical items to construct desirable meanings and influence consumer perception. Drawing from linguistic theories and contemporary examples, the study highlights the role of paradigmatic structures in shaping brand identity and emotional appeal.

PERSUASIVE LANGUAGE IN ADVERTISING: A PARADIGMATIC ANALYSIS OF LEXICAL CHOICES AND BRAND MESSAGING

Authors

Kobilova Guliston Otabek kizi,

Keywords:

Abstract

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