DIGITALIZATION PROCESSES IN AGROTOURISM AND ECOTOURISM IN UZBEKISTAN
Keywords:
Agrotourism, ecotourism, digital transformation, Uzbekistan, smart tourism, rural tourism, sustainable travel, mobile applications, ICT in tourism, green innovation.Abstract
This paper explores the current trends and future prospects of digitalization in agrotourism and ecotourism in Uzbekistan. As global demand for sustainable and nature-based travel experiences increases, rural and eco-destinations are gaining popularity. In Uzbekistan, regions rich in agricultural and ecological heritage are beginning to adopt digital tools to improve visibility, service quality, and tourist engagement. The study examines how technologies such as online booking platforms, virtual farm tours, QR-code information systems, GPS-based eco-trails, and mobile applications are being implemented in rural areas. It also analyzes the challenges of digital transformation in these sectors, including limited infrastructure, low digital literacy, and lack of investment. The paper concludes with policy recommendations for accelerating digitalization in Uzbekistan’s agrotourism and ecotourism sectors to enhance sustainability, efficiency, and economic inclusiveness.