MODERN COMPETITIVE STRATEGIES OF CHINESE, JAPANESE, AND SOUTH KOREAN COMPANIES IN THE GLOBAL AUTOMOTIVE MARKET: A COMPARATIVE ANALYSIS

Abstract

The global automotive industry has become one of the most dynamic and competitive sectors of the world economy. China, Japan, and South Korea have emerged as leading players, each employing distinct strategies that shape the global market. This study applies comparative analysis to evaluate the competitive strategies of major automotive companies in these countries. Findings indicate that Chinese firms focus on rapid electric vehicle (EV) adoption supported by state policies, Japanese firms emphasize lean production and hybrid technologies, while South Korean firms pursue value-for-money strategies with strong marketing. The results highlight lessons for emerging economies such as Uzbekistan in shaping their own automotive development policies (International Energy Agency, 2023; McKinsey & Company, 2023).