REFLECTION OF ELEMENTS OF COMMUNICATION CULTURE IN TRANSLATION: POLITENESS, FORMS OF ADDRESS, AND ETIQUETTE NORMS

Abstract

This paper explores the reflection of communication culture elements—politeness, forms of address, and etiquette norms—in translation. It highlights how these elements serve not only linguistic functions but also express social relationships and cultural values. The study emphasizes the importance of preserving these aspects in translation to ensure effective intercultural communication and maintain the authenticity of the source text. Through examples and theoretical insights, the paper illustrates how cultural sensitivity shapes translation quality and promotes understanding between diverse language communities.