THE CONCEPT OF SPEECH CULTURE AND ITS FUNDAMENTAL PRINCIPLES
Keywords:
Leader, speech culture, effective communication, motivation, team management, trust, decision-making, crisis management.Abstract
This article analyzes the importance of speech culture for leaders. Effective communication skills enable leaders to express their ideas, inspire teams, influence situations, build trust, and manage crises. A leader's clear, confident, and persuasive speech plays a key role in organizational productivity and strategic decision-making.
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Published
2025-06-13
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