ETHNO-CULTURAL SPECIFICS OF COMMUNICATIVE MEANS OF COMMUNICATION

Abstract

The article provides a psychological analysis of the elements of communicative activity from the point of view of ethno-cultural differences. The possibilities of ethnopsychological specificity in the study of communication tools are considered. It emphasizes the need to activate psychological science in the study of ethno-cultural and cultural-psychological characteristics of people in order to improve intercultural communication as one of the most important realities of the modern multicultural world.