JASET

DIGITAL ADVERTISING EFFECTIVENESS AND CONSUMER RESPONSE IN UZBEKISTAN’S RETAIL SECTOR

Authors

  • Mamatkulova Nadira Makkamovna

    Associate Professor of Tashkent University of Architecture and Civil Engineering (TUACE)
    Author

  • Kholmuminov Azamat Bakhtiyorovich

    Author

Keywords:

raqamli reklama, chakana savdo, iste’molchi xulq-atvori, reklama samaradorligi, ijtimoiy tarmoqlar, elektron tijorat, konversiya, shaxsiylashtirish, marketing tahlili, O‘zbekiston.

Abstract

Ushbu maqola O‘zbekiston chakana savdo sektorida raqamli reklamaning samaradorligi va iste’molchilarning unga bo‘lgan munosabatini o‘rganadi. Unda ijtimoiy tarmoqlardagi reklama, qidiruv reklamasi, mobil marketing, videoreklama, influenser marketingi va qayta targetlashning iste’molchilarning xarid qilish qarorlariga ta’siri yoritilgan.

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Published

2026-07-28

Issue

Vol. 2 No. 7 (2026): CONFERENCE OF MODERN SCIENCE & PEDAGOGY

Section

Articles