THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE TRANSFORMATION OF HIGHER EDUCATION
Keywords:
artificial intelligence, higher education, digital transformation, personalized learning, educational innovation, academic integrity, digital literacy, generative AI, university management, educational technologies.Abstract
The rapid development of artificial intelligence (AI) has become one of the most influential factors transforming higher education systems worldwide. This article examines the role of artificial intelligence in the modernization and transformation of higher education institutions. Particular attention is paid to the impact of AI on teaching methodologies, personalized learning, academic assessment, research activities, institutional management, and student engagement. The study analyzes both the opportunities and challenges associated with AI integration in universities. The findings indicate that artificial intelligence contributes significantly to improving educational quality, increasing accessibility, enhancing learning outcomes, and supporting innovative pedagogical approaches. At the same time, issues related to academic integrity, ethical concerns, data privacy, and the preservation of critical thinking skills remain important challenges. The article concludes that effective implementation of artificial intelligence requires balanced policies, digital literacy development, and the establishment of ethical frameworks for sustainable educational transformation.
