POLITENESS STRATEGIES IN ONLINE COMMUNICATION

Abstract

This article examines the role of politeness strategies in online communication and their importance in maintaining effective and respectful interaction in digital environments. The study analyzes how users apply positive and negative politeness strategies on social media platforms, messaging applications, forums, and emails. Special attention is given to the pragmatic functions of politeness in reducing conflicts, protecting interpersonal relationships, and ensuring successful communication in virtual contexts. The article also discusses cultural differences in online politeness and the influence of technology on language behavior.