LINGUISTIC SIGNIFICANCE OF ADVERTISING AND PR TEXTS IN  TEACHING UZBEK TO FOREIGN STUDENTS

Kholida Aktamovna Erkinova,; Saodat Muhamedova Khudoyberdiyevna

Authors

Kholida Aktamovna Erkinova,

Master's student Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

Author
Saodat Muhamedova Khudoyberdiyevna

Scientific supervisor: Ph.D., prof., Head of the Department of Education of the Uzbek Language and Literature, Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

Author

Keywords:

Advertising, PR (Public Relations), Emotionality, Cultural context, slogan.

Abstract

This thesis discusses the importance of Advertising and PR (Public Relations) texts in teaching the Uzbek language to foreign students using various modern methods.

Also, Advertising and PR (Public Relations) texts can be effective teaching materials because they are modern, short, effective, and based on real life.

LINGUISTIC SIGNIFICANCE OF ADVERTISING AND PR TEXTS IN TEACHING UZBEK TO FOREIGN STUDENTS

Authors

Kholida Aktamovna Erkinova,

Saodat Muhamedova Khudoyberdiyevna

Keywords:

Abstract

Published

Issue

Section