HOW SOCIAL MEDIA AFFECTS COMMUNICATION
Keywords:
Social Media, Communication, Digital Interaction, Language Change, Online Communication, Interpersonal Skills, Media Influence, Global Connectivity, Virtual Communication, Social BehaviorAbstract
The rapid growth of social media has significantly transformed the way individuals communicate in modern society. This study examines the impact of social media platforms on interpersonal and professional communication, focusing on both positive and negative aspects. Social media enhances connectivity, enables instant information sharing, and supports global interaction. However, it also contributes to reduced face-to-face communication, language simplification, and potential misunderstandings. The paper further explores how digital communication influences language use, social behavior, and cultural exchange. The findings suggest that while social media offers numerous benefits, its excessive use may weaken essential communication skills and affect the quality of human interaction.