JASET

DEVELOPING SMALL BUSINESS IN THE TOURISM SECTOR: THE CASES OF SAMARKAND, BUKHARA, KHIVA AND SHAKHRISABZ

Authors

  • Suyunov Dilmurod Kholmurodovich

    Higher School of Business and Entrepreneurship, Doctor of Economic Sciences, Professor
    Author

  • Xaitbaeva Gulnora Gonjayevna

    Master’s Student, Higher School of Business and Entrepreneurship under the Cabinet of Ministers of the Republic of Uzbekistan
    Author

Keywords:

tourism economy, small business, cultural heritage, guest houses, destination management, Samarkand, Bukhara, Khiva, Shakhrisabz, local entrepreneurship

Abstract

The article explores mechanisms for strengthening small business in the tourism sector through the cases of Samarkand, Bukhara, Khiva, and Shakhrisabz. It argues that the long-term competitiveness of historic destinations depends not only on monument preservation and visitor growth, but also on the density, quality, and adaptability of small enterprises embedded in local communities. The study identifies key growth areas such as accommodation, catering, handicrafts, excursion services, cultural events, transport, and digital intermediation. It develops an integrated policy framework combining infrastructure support, human capital development, place branding, platform integration, financial access, and heritage-sensitive business regulation.

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Published

2026-03-28

Issue

Vol. 2 No. 3 (2026): CONFERENCE OF MODERN SCIENCE & PEDAGOGY

Section

Articles