STRATEGIC APPROACHES TO ACHIEVING COMPETITIVE ADVANTAGE IN GLOBALIZATION

Abstract

This article examines strategic approaches that enable firms to achieve competitive advantage in the age of globalization. The paper argues that lasting advantage no longer rests on scale or low cost alone; it is increasingly generated through dynamic capabilities, digital transformation, innovation systems, resilient value chains, human capital, institutional intelligence, and trusted brands. The study integrates the resource-based view, dynamic capability theory, value-chain analysis, and localization–global integration logic in order to explain how firms can sustain performance in volatile international markets. Special attention is given to companies from emerging economies, for which global competition creates both pressure and opportunity. The article proposes a set of strategic directions for strengthening export capacity, building learning organizations, managing risk, and converting local strengths into globally relevant value propositions.