INNOVATIVE MANAGEMENT MECHANISMS IN GLOBAL BUSINESS: STRATEGIC MODELS, DIGITAL TRANSFORMATION AND ORGANIZATIONAL RESILIENCE

Abstract

This article examines the content, structure and practical relevance of innovative management mechanisms in global business. Innovation management is interpreted not as the isolated adoption of new technology, but as a multi-layered governance system that combines strategic foresight, data-driven decision making, open innovation, organizational ambidexterity, knowledge management, sustainability and risk coordination. Drawing on recent evidence from WIPO, UNCTAD, OECD and contemporary international business practice, the article argues that innovative mechanisms enable firms to respond faster to market turbulence, organize resources more productively, expand cooperative networks and build long-term competitive advantage. The study also highlights the institutional, financial, digital and human-capital constraints that often limit implementation in emerging markets. The proposed framework shows that innovative management becomes effective when technological tools are aligned with strategy, organizational culture, portfolio logic, ecosystem partnerships and measurable performance indicators. The article concludes with an integrated implementation model and policy-oriented recommendations for firms seeking resilient growth in an environment defined by uncertainty, platform competition and rapid technological change.