JASET

EFFECTIVE MANAGEMENT PATHWAYS FOR SMALL-SCALE ENTREPRENEURIAL ACTIVITY

Authors

  • Suyunov Dilmurod Xolmurodovich,

    Doctor of Economic Sciences, Professor, Graduate School of Business and Entrepreneurship
    Author

  • Saidaxmedov Jamshid Faxritdin o‘g‘li ,

    Master’s Student, Graduate School of Business and Entrepreneurship under the Cabinet of Ministers of the Republic of Uzbekistan
    Author

Keywords:

small entrepreneurship, effective management, entrepreneurial strategy, digital tools, financial stability, customer orientation, human capital.

Abstract

This article analyzes effective management pathways for small-scale entrepreneurial activity in the context of market competition, digital change, and institutional development. The study focuses on strategic management, financial stability, customer relations, digital transformation, cooperation networks, and human capital development as the key pillars of entrepreneurial efficiency. The analysis demonstrates that the competitiveness and sustainability of small enterprises are determined by management quality, the ability to adapt internally, and the extent of integration with the external environment.

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Published

2026-03-28

Issue

Vol. 2 No. 3 (2026): CONFERENCE OF MODERN SCIENCE & PEDAGOGY

Section

Articles