MANAGEMENT PRINCIPLES IN SMALL BUSINESS AND ENTREPRENEURSHIP: LOCAL AND INTERNATIONAL EXPERIENCES
Keywords:
small business, entrepreneurship, management principles, local experience, international experience, management, digitalization, financial discipline, innovation, business incubator, institutional approach, risk management.Abstract
This article analyzes the major management principles of small business and entrepreneurship on the basis of local and international experience. The aim of the study is to identify the priority principles that ensure effectiveness in small business management, to reveal the forms of their manifestation in the practice of Uzbekistan, and to compare them with advanced foreign approaches. The research applies institutional, comparative, systemic, and functional methods of analysis. The findings demonstrate that successful management of small businesses depends on flexibility, financial discipline, customer orientation, digitalization, network-based governance, human capital development, risk diversification, and evaluation-oriented management.
