IDENTIFYING AND ANALYSING THE CULTURAL CONTEXT IN THE TRANSLATION PROCESS

Abstract

Translation is a multidimensional activity that extends beyond the transfer of linguistic units from one language to another. It involves the negotiation of meaning across different cultural systems, where context plays a decisive role. Cultural context influences how messages are encoded, interpreted, and reproduced, making it a central component of the translation process. This article examines the nature of cultural context, its impact on translation, and the challenges associated with transferring culturally bound elements. It argues that successful translation requires not only linguistic competence but also deep cultural awareness and interpretative skills.