CHANGING BEHAVIOR OF GLOBAL CONSUMERS - MANAGEMENT TACTICS AND STRATEGY AND ITS TOOLS
Keywords:
Consumer behavior, global markets, price sensitivity, platform economy, omnichannel, sustainable consumption, privacy calculus, brand trust.Abstract
This article analyzes the changing behavior of global consumers, especially in the management process, the issue of ethics, the spiritual dimensions of management, which arise from business ethics, and the rules and methods of behavior that must be followed by managers, entrepreneurs, and their main requirements and laws, since they act on behalf of and on behalf of the body. Keywords: Behavior, ethical rules, management, personal qualities, codes of ethics, behavior, manners, ethics.Downloads
Published
2026-02-19
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Section
Articles