EVALUATION OF PRICING POLICY OF DIGITAL SERVICES THROUGH THE USE OF INNOVATIVE TECHNOLOGICAL TOOLS AND ITS METHODS

Abstract

In the context of the rapid expansion of the digital economy, the use of innovative technological tools has become one of the main factors fundamentally changing the pricing policy of global service markets. Today, the introduction of 5G, cloud technologies, IoT, artificial intelligence (AI) and big data solutions is leading to the formation of not only the speed and quality of services, but also their cost based on new technological paradigms. The dynamics of prices for digital services in the global economy is directly related to the depth of technological transformation, and countries that have invested in innovative networks on a global scale are achieving a steady decrease in the cost of services, a decrease in consumer spending and an increase in economic efficiency. Investment in digital infrastructure is now considered an integral element of economic competitiveness, since innovative technologies not only improve the quality of services, but also optimize the entire market price mechanism. Therefore, studying the scientific and theoretical foundations of the use of innovative tools in assessing the cost of digital services has become an important methodological necessity for today's global economy.