FROM BOTOX TO TERISIYA: MAPPING NEW COSMETOLOGY TERMS IN ENGLISH AND UZBEK

Abstract

This article explores the dynamic process of terminology development in the field of cosmetology, focusing on the emergence of neologisms in English and their adaptation or equivalent formation in the Uzbek language. With globalization and the rapid advancement of cosmetic technologies, new procedures, materials, and concepts require linguistic expression in both source and recipient languages. The study categorizes these terms based on origin, formation method, and sociolinguistic context. Particular attention is given to how global terms like Botox, filler, and lifting have been borrowed or localized in Uzbek, sometimes creatively, as in the case of the coined term terisiya. Findings indicate that while English remains the dominant source of lexical innovation, Uzbek displays increasing efforts to systematize and indigenize cosmetic vocabulary. This comparative study contributes to the understanding of linguistic globalization, cultural identity, and terminological evolution in specialized fields.