USE OF MORAL-ETHICAL LEXEMES IN SOCIAL MEDIA: A LINGUOCULTURAL ANALYSIS
Keywords:
social media, moral lexemes, linguoculturology, communication culture, virtual interaction, ethical values, digital ethics.Abstract
This article provides a linguocultural analysis of moral and ethical lexemes found in the language of social media users (Telegram, Instagram, Facebook, X). The study examines the frequency, moral connotation, and semantic load of ethical expressions such as "please," "thank you," "sorry," "respect for elders," and "avoiding profanity" within the context of modern virtual communication. The research highlights both the preservation of cultural interaction and national moral values in social media, as well as the erosion of speech norms and the “decline of digital etiquette,” using linguistic and ethical analysis methods.
Through descriptive-linguistic, contextual, and linguocultural approaches, the study identifies how moral norms are expressed via language in online interactions.
The findings reveal that language in digital environments functions not only as a communication tool but also as a carrier of cultural and ethical codes. This phenomenon is viewed as a significant factor influencing the moral awareness of younger generations.
