"THE EVOLUTION AND IMPACT OF PERSONIFICATION: FROM ANCIENT TEXTS TO MODERN-DAY DISCOURSE"

Abstract

This article delves into the historical development and contemporary significance of personification, examining its role across various genres, from ancient religious texts to modern-day literature, advertising, and scientific discourse. The study traces the first instances of personification in ancient sources like the Avesta and evaluates its use in the works of literary giants such as Alisher Navoi, William Shakespeare, and O. Henry. The article further investigates the modern use of personification in advertising and scientific texts, demonstrating how this literary device continues to engage audiences by simplifying abstract ideas and evoking emotional connections. The study also highlights the cultural and intellectual relevance of personification as an enduring and powerful literary tool.