SCIENTIFIC ASSESSMENT METHODS FOR DIVERSIFICATION IN THE SERVICE ACTIVITIES OF COMMUNICATIONS ENTERPRISES

Abstract

At a time when communication services have become a strategic support sector in the dynamically changing layers of the modern economy, the need to diversify the spectrum of services is manifested not only as a technological requirement, but also as a fundamental condition for socio-economic stability. In particular, the tasks of “deepening the digital economy” and “tripling the volume of services exports” were set within the framework of the “Uzbekistan-2030” development strategy of the President of the Republic of Uzbekistan, approved in 2022, which require the transformation of the activities of communication enterprises. In this regard, scientific methods for assessing the diversification of services — for example, statistical and analytical approaches such as the Herfindahl–Hirschman Index (HHI), Cross-Referral ROI, Technological Diversity Index (TDI) — are emerging as an important tool for telecommunications companies in making strategic decisions. In global practice, communication operators in France, South Korea, Italy and Singapore have managed to transform their service portfolios based on these approaches, increasing the number of customers and strengthening their market share. Therefore, not only implementing diversification, but also evaluating it using scientifically based methods is an indispensable mechanism for the sustainable digital growth of the communications sector.