INTERCULTURAL COMMUNICATION AND TRANSLATION: LINGUOCULTURAL APPROACHES
Keywords:
intercultural communication, translation studies, linguocultural approach, cultural competence, semantic equivalence, cultural adaptation, language and identity, communication strategiesAbstract
This paper explores the theoretical foundations and practical implications of linguocultural approaches in the context of intercultural communication and translation. It highlights how language reflects cultural values and worldviews, and examines methods by which translators can bridge cultural gaps while preserving meaning. Drawing on interdisciplinary literature from linguistics, translation studies, and cultural theory, the study underscores the importance of cultural competence in effective communication. Real-world examples from media, education, and literature illustrate the relevance of linguocultural analysis in maintaining emotional and contextual integrity across languages.
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