PROVERBS AND SAYINGS IN MODERN MEDIA DISCOURSE
Keywords:
Proverbs, sayings, media discourse, digital communication, phraseology, linguistic transformation, cultural values, rhetorical effect, language in the media, idiomatic expressions.Abstract
This article explores the use and transformation of proverbs and sayings in modern media discourse. It analyzes how traditional expressions are adapted or reinterpreted in digital platforms such as news articles, social media, advertisements, and blogs. The study highlights the linguistic creativity involved in updating old proverbs to fit contemporary contexts, as well as the rhetorical impact these expressions have on audiences. It also examines the role of proverbs in shaping public opinion, conveying cultural values, and enhancing the emotional appeal of messages. The article provides examples from English media and discusses how the dynamic nature of media language allows for both preservation and innovation in the use of traditional phraseological units.
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