THE IMPACT OF DIGITAL TECHNOLOGIES ON SMALL BUSINESS
Keywords:
digital technologies, small business, automation, digital, transformation, marketing, efficiency.Abstract
This article analyzes the importance of digital technologies in small business management and their impact on efficiency. Digital technologies allow you to automate business processes, reduce costs , and work effectively with customers. Digital tools also play an important role in improving marketing strategies, automating financial calculations , and increasing production efficiency. The article examines the impact of cloud technologies, e-commerce platforms, online payment systems , artificial intelligence, and business process automation tools on the development of small businesses. It also discusses the problems that arise in the process of digital transformation and their solutions. The results of the study include practical recommendations for small business leaders on the effective implementation of digital technologies.
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