COMMUNICATION STRATEGIES IN ENGLISH STARTUP PITCHING
Keywords:
Startup pitching, business communication, English language, entrepreneurship, persuasion, presentation skills, investors, intercultural communication, negotiation.Abstract
Startup pitching has become an essential aspect of modern entrepreneurship and business communication. Entrepreneurs use pitching presentations to attract investors, partners, and customers by presenting innovative business ideas effectively. In international business environments, English functions as the primary language of startup communication and investment negotiations. Successful startup pitching depends not only on business ideas but also on communication strategies, persuasive language, audience engagement, and intercultural competence. Effective communication helps entrepreneurs explain complex concepts clearly, establish credibility, and influence decision-making processes. This article examines communication strategies used in English startup pitching, the role of persuasive language, presentation techniques, and the importance of English proficiency in global entrepreneurial contexts.
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