SCIENTIFIC AND CONCEPTUAL FOUNDATIONS OF THE SERVICE ACTIVITIES OF THE COMMUNICATION SERVICE

Abstract

In the modern world, the digital service activities of communication companies are not just an extension of the technical infrastructure, but have become a strategic platform that meets the most basic needs of human life - the need to connect, receive information and feel safe. In today's global economy, digital services - mobile Internet, cloud technologies, artificial intelligence-based services, digital transactions, IoT and "smart services" - are fundamentally changing the social and economic life of humanity. Studies by the UN, ITU and OECD show that in countries with a high level of digitalization, social equality, economic stability and educational opportunities are significantly expanding. The scientific and conceptual basis of communication services is one very human idea: technology should work for people, make their lives easier and expand their opportunities. The daily needs, security, digital literacy and the right to equality of people are the main criteria for today's digital communication.