TOURISM BRANDING: EFFECTIVE METHODS FOR CREATING A REGIONAL IMAGE
Keywords:
Turistik brending; mintaqaviy imidj; hudud raqobatbardoshligi; turistik brend; marketing kommunikatsiyalari; raqamli platformalar; jamoatchilik bilan aloqalar; barqaror turizm; hududiy rivojlanish; turizm bozoridagi tendensiyalar; brend strategiyasi; identitet shakllantirish; investitsion jozibadorlik.Abstract
Ushbu maqolada turistik brendingning mazmun-mohiyati, uning hududlar raqobatbardoshligini oshirishdagi o‘rni hamda mintaqaviy imidjni shakllantirishda qo‘llaniladigan samarali usullar ilmiy asosda tahlil qilinadi. Tadqiqotda hududiy brend yaratish jarayonida tabiiy, madaniy, tarixiy va iqtisodiy resurslarning integratsiyasi, shuningdek, marketing kommunikatsiyalari, raqamli platformalar va jamoatchilik bilan aloqalar kabi vositalarning ta’siri o‘rganiladi. Maqolada turizm bozoridagi global tendensiyalar, brending strategiyalarining muvaffaqiyat omillari, mahalliy tajribalar hamda mintaqalar o‘rtasidagi imidj raqobati haqidagi nazariy va amaliy xulosalar keltiriladi. Tadqiqot natijalari mintaqaviy turistik brendni rivojlantirish, hududning investitsion jozibadorligini oshirish va barqaror turizmni ta’minlashga qaratilgan ilmiy-amaliy tavsiyalarni o‘z ichiga oladi.
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